Our standard content management system (CMS) allows the site editor to change the content and even structure of the web site simply by filling out some on-line forms.  The site is changed much more easily and cheaply and therefore kept up to date and fresh.   

Benefits

To itemise the benefits

• Changes can be made easily without needing to go through the cycle of briefing a web designer and commissioning changes. 
• Changes can be made quickly. News items and special offers are added quickly
• This means that the web site continues to reflect the marketing message. 
• Mistakes remedied as soon as the editor is aware of them. 
• Design standards are enforced, keeping the branding in line with company guidelines.
• The workflow system allows for a two-stage review process to reduce the possibility of errors.
• Costs are significantly reduced over the long term.
• Web site users give greater credibility to a site that is being updated continually.  See the note above.

We find that users find this a liberating experience, with the ability to grow the site and change it as the business changes or as new ideas are put forward.  The web site is no longer a fixed legacy from fixed point in time, but becomes a dynamic tool for the Marketing Department.

But my clients don't ask for a CMS

Many customers do not ask for a content management system when they are briefing their web designer.  If you are pro-active and offer a CMS you will often find you have a competitive edge over other bidders. 

Think about the benefits to your existing clients from converting their site to run under a CMS.

What about search engine optimisation issues

Potential objections to content management systems are that they will tend to run slower and be less well indexed by search engines.  We overcome these objections by including a function to publish the site as static HTML.  This means that the work in creating the page is done once when the site is published rather than when each page is viewed.

• The site runs much faster
• The site is likely to be better indexed by search engines.

Technically the site runs as fast and looks to a search engine just like a hand-constructed web site.