| Background: B&M Europe are a technical support and IT consultancy whose clients include 3M, Argos, Barkclays, IBM and Shell. Their requirement was for a corporate brochure that would stand out and look completely different from those of their competitors. We were asked not even to consider the stereotype images of fingers on keyboards... you know the sort of thing. We came up with several concepts but the hands down winner was our Optical Illusion concept, guaranteed to be unforgetable and probably send you blind in the process. The format was a folder with stitched in 4 page insert and a pocket in the back to put their case studies and consultancty sheets. In the first run 8 insert sheets were produced and already another 8 case studies are planned.
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