Generating Website Traffic
No matter how good or bad a web site, its effectiveness as a selling tool is going to be limited to the readership. This paper reviews the current best practice in the area of traffic generation. The key conclusions are:
• This is a complex area
• Results are not guaranteed, and may be very limited
• It is time consuming and therefore expensive
The best advice is to make sure your site has useful content, make reasonable efforts to solicit links from other sites, and register with the main search engines and indexes.Download Word Document (25101)
Download PDF File (60102) Ideas for Intelligent Websites
The majority of web sites today can be characterised as brochure web sites. They give basic information about the company and its products but play no part in the business process. This paper discusses how the Internet can be used to support the business process for technology companies in the finance industry. We show how the Internet can be used to support the sales, deliver and support processes. Download Word Document (21688)
Download PDF File (66131) Introducing Intelligent Email
If you use e-mail, you know how easy it is to send a message to the other side of the world. Add an attachment, and it may take a bit longer. Multiply that by hundreds or thousands, and you may start having some problems. And how can you know if everything was delivered? How can you manage returned mail, recipients who want to be taken off your mailing list, replies? What about attachment security? Can you know if someone actually looked at your attachments? Download Word Document (7767)
Download PDF File (23171) |
